During the third webinar Gilles Fontaine, Head of Department for Market Information at the European Audiovisual Observatory, made a presentation. Based on the wide perspectives of research and publication of the EAO, it brings a broad and general analysis of the current situation of the film and television industries in Europe and broad speculation about the long-term prospects. He drew attention to the inherent structural problems of the current expansion of production volumes, in particular in the rapid growth of short-run TV series and suggested likely scenarios for the inevitable downturn.